Over the generations, the Coke established itself as a power in the soft drink market, thanks to its strategic ability to attract consumers and adapt to trends.
A recurring observation is the change in the lids of Coca-Cola bottles, which at certain times of the year change from redto yellow. This seasonal phenomenon has aroused the curiosity of consumers and generated speculation.
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This apparently simple change actually carries a significant tradition behind it. It is interesting to know better this detail that is part of the history of the brand!
The yellow lid of Coca-Cola
Pesach, or Jewish Passover, is a celebrationof enormous importance for Judaism, symbolizing the liberation of the Hebrews from slavery in Egypt. This significant holiday takes place during spring in the Northern Hemisphere and lasts for 7 days.
During this time, Jews gather to reflect on the history of their liberation and to share festive moments with their families and community. It is an occasion of great significance and tradition for the followers of this religion.
During this period of commemoration, Jews observe the prohibition against consuming fermented foods, including five main grains: wheat, spelt, oats, rye and barley, which has to do with the refrigerator.
It turns out that, throughout most of the year, the soda formula contains corn syrup, which makes it unsuitable for eating during Passover, especially for communities of European descent Eastern.
For that reason, Coca-Cola produces a special version of the soda during this period, which is free of fermented ingredients and is approved for consumption during the Passover celebration Jewish.
In order to specify the special edition of the soft drink, Coca-Cola decided to adopt the yellow caps and, in the end, it became a symbol for the celebration of the Jews.
In this way, consumers belonging to the religion can easily identify and enjoy Coca-Cola during Passover without compromising their religious traditions.
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