For regular users of Spotify, we have great news that will cheer you up! The music streaming service recently decided to extend its free trial period for the Premium version of the app from one month to three months. In view of this, it is important to clarify that the free trial of the Premium plan is only available to users free or who have an Individual plan, that is, people who have the Family plan will continue to have only one month of test.
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Also, it's worth noting that the trial time change will be available until September 11, 2022, and only for those users who have never used the Premium service during their contact with the songs. Therefore, once the free trial is completed, the subscription will be charged automatically, i.e. renewed at the normal monthly rate, unless you cancel before the trial period ends.
According to the platform, this is a way to show users that there is a better audio streaming experience. Notwithstanding, it is important to clarify that Spotify is trying to expand the application's user base. Some surveys have shown that most users (about 400 million) are using the free version of the application, which contains ads and some limitations.
As a result, the company's revenue ends up falling, since users are not paying for the service. In addition, the platform's rival, Apple Music, has been growing too much, which somewhat threatens the platform's expansion in the market.
Geographer and pseudo writer (or otherwise), I'm 23 years old, from Rio Grande do Sul, lover of the seventh art and everything that involves communication.