The project called Caixa para Elas, offered by Caixa Econômica Federal, inaugurated two hundred and fifty spaces for the exclusive service for women. The program was created shortly after the scandal, in which former president Pedro Guimarães was denounced for committing moral harassment – it takes place vertically, from above (management) downwards (subordinates) – and sexual – comprises a variety of acts or attempts at sexual intercourse under duress or physically forced – against servants of the Bank.
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To find out a little more about the Caixa para Elas project, check below the main objectives of the program and how it can positively contribute to the female audience.
Main objectives of the Caixa para Elas project
The news involving the former president of one of the largest banks in the country shocked many people, and with Therefore, Caixa Econômica Federal promptly planned a program that would encourage women. Check now the main objectives of the program and stay on top of everything.
1. Expand access to the financial market by the female public
One of the main objectives of the bank is to increase the number of spaces for women – the goal by the end of the year is to increase the number of spaces exclusively for women to one thousand. And so, also expand access to the financial market by the female public.
2. Offer of exclusive products for women
The program provides specific products with exclusive languages and development for the female audience.
3. Prevention of violence against women
This program is also a way to help prevent violence, offering guidance to women on the types of violence and ways of preventing it.
4. Specific tab on the Caixa Econômica website
The program provides a specific tab on the website for customers. There, it is possible to find information about the places of assistance in situations and violence, in addition to providing the necessary support for them.
