happy hour is an English expression whose literal translation is "happy hour" and consists of a marketing strategy where during a certain period of time the drinks are sold at a lower price..
THE happy hour appeared in the United States and spread to other countries, such as Brazil, and is quite common in bars and restaurants, which run promotions, allowing customers to get free drinks or have discounts in drinks and cocktails. Several snacks are also offered.
This event is usually organized with the aim of relieving stress, bringing together people who finish their working day and come together to socialize. the time of happy hour varies by business establishment. Although the name is happy hour, does not mean that the duration is only one hour, with some happy hours can last more than an hour.
In several countries, cities and states (Ireland, Glasgow, Utah) laws have been enacted prohibiting the organization of the Happy hour, on the grounds that the happy hours they encourage behavior that is dangerous to health. However, in June 2012 the
happy hour was legalized in the US state of Kansas, after a 26-year ban.Origin of Happy Hour
Some authors claim that the expression happy hour emerged in the 20s of the 20th century, in the context of the United States of America Navy. It was used in slang to describe a time of entertainment on board a ship, in which they were organized boxing or wrestling matches to relieve stress, combat monotony and improve team morale. crew. The expression became civil in 1959.